Our Team
Gavin Zuchlinski
Breely's story began in 2006, when founder Gavin Zuchlinski helped his mom—a massage therapist—automate her booking process. Inspired by her experience, Gavin launched Acuity Scheduling, a platform that grew into one of the world's leading appointment scheduling solutions.
In 2019, Squarespace acquired Acuity Scheduling, and Gavin continued his leadership journey there, guiding Acuity's integration into Squarespace. Eventually, as VP of Product, he oversaw the Platform, Marketing Tools, and Scheduling product teams. In 2022, Gavin stepped away from Squarespace to spend more quality time with his family and three young boys. It had been a rewarding experience—but, having navigated one acquisition journey, he knew he wouldn't want to go down that path again.
Yet the entrepreneurial itch soon returned. Driven by his passion and over 15 years of working closely with thousands of businesses, Gavin envisioned building something even more powerful, flexible, and adaptable than anything he had created before.
That's why he launched Breely—a fresh, innovative platform designed to serve businesses in new and exciting ways. Gavin genuinely appreciates the complexity and creativity businesses entail, and he's determined to build the most intuitive, flexible, and powerful solution to help service-based businesses flourish and unlock their full potential.
Ben Rabicoff
Ben brings over 30 years of expertise in interface design and development, shaped by a deep understanding of user interaction.
In 2015, he began consulting for Acuity Scheduling, quickly developing a strong connection to the product and company vision. This led him to join the Acuity team full-time in 2018, where he continued leading design efforts for scheduling at Squarespace after the Acuity acquisition.
Passionate about the dynamic energy of startups, Ben returned to his roots in 2022, leaving Squarespace to take on a design and engineering leadership role at a smaller, more agile company.
During this time, his ongoing conversations with Gavin highlighted a lack of innovation in the online scheduling market. Recognizing this gap, they set out to leverage their combined experience and design expertise to build a fresh, elegant scheduling solution tailored to the needs of modern businesses.