Adding a booking link to your Google Business Profile (formerly Google Places) turns high-intent searches into confirmed appointments directly from Google Search and Maps. This guide walks you through every option—manual “Appointment link” vs Google’s native “Bookings” integration—plus best practices for tracking, multi-location setups, and troubleshooting.
Why your booking link on Google matters
- Captures intent at the exact moment customers find you on Search and Maps
- Reduces friction compared to “call us” CTAs
- Increases conversion rate and fills your calendar with fewer steps
- Improves customer experience with 24/7 self-serve scheduling
If you already use a scheduling platform, you likely have a shareable booking page. For example, with Breely, we give you fast, mobile-first booking pages you can tailor by service, staff, or location so you can place the most relevant link on your profile.
Two ways to show a booking option on Google
- Appointment link (manual URL)
- Available to all categories that support “Appointment links.”
- You paste your booking URL in the “Edit profile” flow.
- Shows as “Appointment” (or “Book”) in your profile’s link list.
- Bookings (Google’s native integration)
- Appears as a “Bookings” tab in your profile if your business category and country are eligible.
- Connects to select partner providers and can render a “Book” button with native flows.
- If your platform isn’t shown as a partner or the tab doesn’t appear, use the Appointment link method.
Tip: Even when the native “Bookings” tab is unavailable, the Appointment link gives you a prominent, high-visibility entry point that works across most categories.
Method 1: Add an Appointment link to your Business Profile
You can add this from Google Search or the Google Maps app, using the Google account that manages your profile.
Desktop (Google Search)
- Sign in to the Google account that manages your Business Profile.
- Search for your business name on Google.
- In the in-search management panel, select Edit profile.
- Go to Contact → Website.
- Find Appointment links.
- Paste your booking URL (be sure it’s HTTPS).
- Save.
Mobile (Google Maps app)
- Open the Google Maps app and ensure you’re signed in to the manager account.
- Tap your business (or Your Business Profile).
- Tap Edit profile → Business information.
- Open Contact.
- Tap Appointment links and paste your booking URL.
- Save.
Your link usually updates within minutes; allow up to 24 hours.
Method 2: Enable the native “Bookings” tab (if eligible)
If your category and region are supported, Google may show a Bookings option in your profile management panel.
- In Google Search, find your business and look for the Bookings entry.
- Click Get started.
- Choose an eligible scheduling provider from Google’s list.
- Follow the provider’s connection/setup flow to sync services and availability.
- Allow up to 24–48 hours for the Book button to appear publicly.
If your scheduling platform isn’t listed or the tab isn’t available, return to Method 1 and use your Appointment link.
Choosing the right booking URL to add
Match the booking experience to what your Google searchers most often want to do:
- Direct-to-service: Send users to a specific service (e.g., “30‑minute consultation”) to reduce clicks.
- Staff-specific: If customers typically choose a specific professional, use a staff page link.
- Location-specific: Multi-location businesses should route each profile to its unique location link.
- Group classes/events: If most visitors join classes, link directly to your classes calendar.
We make this straightforward in Breely: you can generate service-, staff-, or location-specific booking pages to keep the Google click-to-book journey as short as possible.
Add UTM parameters to your booking URL to measure conversions originating from your Google Business Profile in analytics and within your scheduling platform (when supported).
Example template:
- utm_source=googlebusinessprofile
- utm_medium=organic
- utm_campaign=booking_link
Sample URL:
https://yourdomain.com/book?service=consultation&utm_source=googlebusinessprofile&utm_medium=organic&utm_campaign=booking_link
Short, human-readable links are ideal. With Breely, we support clean, shareable URLs for your booking pages, so your Appointment link looks professional and is easy to recognize.
Best practices to maximize bookings
- Match your primary category to your core service to unlock the Appointment link field.
- Keep your booking page mobile-first, fast-loading, and no-login required.
- Preselect the most popular service to reduce clicks.
- Reflect your Google Business hours in your booking availability windows.
- Use deposits or card-on-file (if your scheduler supports it) to reduce no-shows.
- Send automated email/SMS reminders (again, if supported) to increase attendance.
- Translate or localize your booking page for your audience when applicable.
- Add a short description on your booking page clarifying what happens next (virtual vs on-site, prep steps, cancellation policy).
We focus on speed, clarity, and fewer steps in Breely so your Appointment link converts—from mobile search to confirmed booking—in seconds.
Multi-location and franchise setups
- Create a unique booking URL for each location.
- Assign each Google Business Profile to the correct location link.
- Use consistent naming conventions so staff can identify bookings by location.
- Keep location-specific services, durations, and pricing accurate to avoid confusion at arrival.
- Align holiday hours in both GBP and your scheduler for each location.
If you manage multiple branches, we make it simple in Breely to generate location-specific booking pages so every profile points to the correct calendar.
Troubleshooting common issues
Appointment link won’t save
- Confirm HTTPS and that the URL opens publicly (no login wall).
- Remove unnecessary redirects or URL shorteners that can be flagged.
- Ensure your profile is verified and your primary category supports appointment links.
“Bookings” tab missing
- Your category or country may not be eligible for native Bookings.
- Use the Appointment link method instead.
Link not appearing publicly
- Wait several hours for propagation.
- Clear cache/incognito to test.
- Double-check you saved under the correct location (for multi-location businesses).
Wrong page getting traffic
- Update to a more specific service/staff/location URL.
- Add UTMs to validate the exact path users are taking.
Frequently asked questions
Can I add more than one appointment link?
Most profiles use a single Appointment link. If you have multiple conversion paths (e.g., consults vs classes), choose the one that’s most likely to convert first-time searchers. You can still guide users to other options from your booking page.
Will a native “Book” button replace my Appointment link?
In eligible categories with native Bookings, Google may surface its “Book” button prominently. Your Appointment link can still appear among your profile links.
Do I need a Google partner to take bookings from my profile?
No. The Appointment link method works broadly. The native Bookings integration is optional and only available with select providers.
Quick checklist before you add your link
- Your Business Profile is verified and your category is correct.
- Hours, services, and descriptions are up to date.
- Your booking URL is HTTPS, mobile-friendly, and loads fast.
- The page preselects your most-booked service where possible.
- UTM parameters are added for tracking.
- You’ve tested the full flow as a customer.
When you’re ready, paste your link once and let it work around the clock. If you want a clean, fast, and purpose-built link for Google that can be scoped by service, staff, or location, we make that effortless in Breely with streamlined, high-converting booking pages.
