If you sell services, consultations, classes, or sessions, adding a booking link to your TikTok bio turns profile views into confirmed appointments. This guide walks you through exactly how to create your booking link, enable the website field on TikTok, and optimize for more conversions—plus practical troubleshooting and tracking tips.
What you’ll need
- A booking link from your scheduling platform (ideally a single, mobile-optimized link)
- A TikTok Business account to display a clickable website field in your bio (in most regions)
- A clear profile call-to-action that tells viewers to book
If you’re using Breely, we make it simple to generate a single “Book now” link that opens directly to your booking page, so your TikTok audience can reserve a time in a few taps.
Step 1: Create a clean booking link
Your bio has one precious link. Send people directly to a page where they can choose a service and confirm a time.
- Use a direct booking page URL (not your homepage).
- Keep it short and readable; use your own domain if possible.
- Add UTM parameters to measure effectiveness:
- Example: ?utm_source=tiktok&utm_medium=bio&utm_campaign=profile
In Breely, we provide a shareable booking link for your services that’s designed for quick mobile checkout, so it’s ideal for TikTok traffic. Create your service, copy the public link, and you’re ready for the next step.
Step 2: Switch to a TikTok Business account (if you don’t see the Website field)
A clickable website field is typically available for Business accounts. If you don’t see it:
- Open TikTok and go to your profile
- Tap the menu (≡) > Settings and privacy
- Tap Account > Switch to Business Account
- Choose a category that fits your brand
- Return to your profile and confirm the Website field appears under Edit profile
Note: Features can vary by country, account type, and account age.
Step 3: Add your booking link to the TikTok bio
- Go to your profile
- Tap Edit profile
- Find the Website field (Business accounts)
- Paste your booking link
- Save
If you only have a bio text field, you can paste the URL there, but it may not be clickable for viewers. Converting to a Business account is the most reliable way to add a tappable link.
Step 4: Optimize your profile for bookings
- Display name: Add a CTA like “Book Consults” or “Coaching — Book Now”
- Bio: State your core offer and include a clear call-to-action
- Example: “1:1 strategy calls. Limited spots weekly. Book below.”
- Profile photo and cover: Match your brand so viewers trust the link
- Pin a video: Post a “How to book” video and pin it to the top of your grid
If you’re sending traffic to Breely booking pages, the mobile-first layout helps reduce friction for TikTok users who expect fast loading and simple steps.
Step 5: Add booking CTAs in your content
- Say it on screen: “Tap my bio to book your spot”
- Add it in captions: “Booking link in bio”
- Use end screens and comments: Pin a comment on your own video reminding viewers to book
- Go Live: Mention your booking link and direct viewers to your profile
Keep the message consistent: what they’ll get, how long it takes, and any limited availability.
Step 6: Track your results
- Use UTM parameters to track visits and conversions from TikTok
- Monitor TikTok profile analytics (Profile views, Website clicks)
- Compare click-to-book rates by content type (tutorial vs. testimonial)
- Adjust your bio copy and pinned video based on performance
With Breely, your booking link is consistent across channels, so it’s easy to attribute results and simplify your analytics setup.
Troubleshooting common issues
I don’t see the Website field:
- Switch to a Business account
- Update the app and check again
- Some regions and account types may be limited
My link isn’t clickable:
- Ensure it’s in the Website field, not only the bio text
- Use HTTPS (https://) to reduce risk of being flagged
TikTok flags or blocks my link:
- Avoid link shorteners that obscure the destination
- Use a trusted domain
- Ensure your booking page is secure and loads quickly
Bookings aren’t converting:
- Clarify your offer and pricing before the booking page
- Reduce steps on the booking flow
- Use proof (results, testimonials) in your pinned video
- Show availability upfront and set clear expectations
Best practices for a high-converting booking flow
- Keep it direct: Link to a booking page, not a general website
- Make it fast: Mobile-first pages, minimal steps, clear service names
- Set expectations: Duration, price, location (virtual or in-person), prep steps
- Reduce no-shows: Use confirmations and reminders
- Respect time zones: Show times in the viewer’s local time
- Take payment upfront if appropriate: It can increase commitment
When TikTok viewers tap through to our Breely booking pages, they get a streamlined experience built for quick decisions on mobile. That means fewer drop-offs between your profile and a confirmed slot.
FAQs
Do I need 1,000 followers to add a link?
- For a clickable website field, a Business account is the most reliable path in most regions. Some personal accounts won’t show the Website field.
Can I use a link-in-bio aggregator instead?
- You can, but each extra click costs conversions. A direct booking link generally performs better when your goal is appointments.
Should I create a separate booking link for TikTok?
- Yes, using UTM parameters or a dedicated link helps you track TikTok-driven bookings accurately.
Quick checklist
- Create a direct, mobile-optimized booking link
- Switch to a TikTok Business account
- Add the link in Edit profile > Website
- Optimize your bio and pin a booking explainer video
- Track clicks and tweak your profile and content
- Keep the booking flow fast, clear, and trustworthy
If you’re ready to add your booking link today, you can generate a fast, mobile-first link in Breely and have it live in your TikTok bio in minutes.
